Free Materials

Free Sports & Entertainment Marketing Class Resources

We are doing all we can to help our educators as they navigate the transition to distance learning. SCC is proud to offer FREE access to sports and entertainment marketing resources for the remainder of the school year as the shift to online learning begins. Please let us know if we can lend an assist in any other way during these challenging times. Enjoy!

FREE BUSINESS & MARKETING CLASS RESOURCES

Free Sample: Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Click here to access a preview of our Weekly Current Events Portal

* NOTE:  Preview includes a sample of weekly headlines posted in November, offering a preview of what subscribers receive each week throughout the school year.

FREE SPORTS & ENTERTAINMENT MARKETING CLASS RESOURCES

Free Sample: Competitive Edge

Competitive Edge is a weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year. The included recommendations for student discussion helps connect current news to topics from our textbook while encouraging critical thinking. Your Competitive Edge subscription also includes access to SCC’s student competitions, “bonus content” and lesson plan guides updated to help you bring the hottest sports and entertainment events from the year into your classroom.

Click here to access a preview of our Weekly Current Events Portal 

* NOTE:  Preview includes a sample of weekly headlines posted in November, offering a preview of what subscribers receive each week throughout the school year.

Free Digital Textbook:  The Business of Sports & Entertainment

Last year’s version (student copy) of our digital sports and entertainment textbook, the Business of Sports and Entertainment (current as of August, 2019)

Download a FREE version of our digital textbook!

FREE Lesson Plans

Ratings Winners: Highest Rated TV Programs of 2020 (Ratings/Media Infographic & Lesson Plan)

Variety revealed its list of the most-watched television telecasts of the year. Much has been made of the NFL’s ratings decline this season, yet the league still drew 7 of the top 10 TV audiences in 2020 (and 28 of the top 100). No surprise, of course, Super Bowl LIV was easily the top program of the year, attracting 102 million viewers.

This infographic examines to the highest rated television programs of 2020.

Topics explored:

  • Media (Lesson 1.3)
  • Leisure Time (Lesson 2.1)
  • Discretionary Income and Competition for the Entertainment Dollar (Lesson 2.6)
  • Advertising (Lesson 4.8)

Lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • Infographic (PDF)

Click here to download the “2020 Ratings Winners” Lesson Plan Bundle

NBA “City Edition” Uniforms (Branding Lesson Plan)

Looking for a fun activity idea to help engage students in the short week leading up to the holiday weekend? This “NBA City Edition” lesson plan offers a great way to explore the concept of branding in a way that is certain to capture the attention of your students.

With this lesson plan, your students will explore some of the recently revealed “City Edition” uniforms NBA teams introduce each season in collaboration with Nike. Over the summer it was announced that Jordan Brand will also be involved with several teams and their alternate “Statement Edition” uniforms.

This lesson plan includes a PPT to aid in discussion along with a student activity that encourages students to design their own version of a “City Edition” uniform. Encourage students to think about your city and community. What does your hometown’s brand look like? What imagery reflects the community’s traditions and values and how might that be incorporated into your design? What causes or community relations initiatives might the design help to support?

Topics explored in this lesson plan:

  • Branding (Lesson 6.1)
  • Licensing (Lesson 6.1, Lesson 6.2)
  • Sponsorship (Lesson 8.1)
  • Community Relations (Lesson 11.2)

Lesson plan bundle includes:

  • Activity Packet (Student)
  • Lesson Guide (Teacher)
  • “NBA City Edition Uniforms” (PPT)
  • Student Activity & Rubric

      Click here to download the “NBA City Edition Uniforms” branding lesson plan

      Minor League Baseball in Crisis:  Understanding the Business of Pro Sports

      Minor League Baseball was already at a crossroads prior to the COVID-19 outbreak as Major League Baseball had outlined a proposal that would result in the contraction of 42 MiLB teams.  Now, with the threat posed by the cancelation of baseball games, revenue loss in minor league ballparks around the country could be catastrophic.  Minor League Baseball is in crisis.  How will teams respond?

      This lesson plan bundle includes:

      • Activity Packet (Student)
      • Lesson Guide (Teacher)
      • MiLB in Crisis (PPT)
      • MiLB in Crisis activity suggestion

        Download Minor League Baseball in Crisis Lesson Plan Bundle

        Michael Jordan Lesson Plan

        Michael Jordan, Inc:  Branding & Endorsement

        ESPN’s docu-series chronicling Michael Jordan’s final season with the Chicago Bulls has officially surpassed Netflix’s ‘Tiger King’ as the most-watched documentary this year.  This lesson plan provides several talking points relating to ‘The Last Dance’ and will help introduce key sports business concepts like industry growth, branding and endorsement. 
        This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • Michael Jordan, Inc. (PPT) 

        Download Michael Jordan, Inc. Lesson Plan Bundle

        Tiger King Lesson Plan

        Tiger King & The Streaming Wars:  Competition

        Our Tiger King & Streaming Wars lesson plan will help you to capture the hype surrounding Netflix’s breakout hit documentary, ‘Tiger King’, and discuss key entertainment business concepts like competition and the importance of a quality product. 

        This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • Streaming Wars by the Numbers (PPT)

        Download Tiger King & Streaming Wars Lesson Plan Bundle

        COVID-19 Impact Powerpoint

        COVID-19 Lesson Plan #1:  Industry Impact

        Our COVID-19 Lesson Plan #1 will help guide learning on how the current health crisis impacts the sports and entertainment industry, covering concepts like revenue, expenses and economic impact. 
        This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • COVID-19 Industry Impact by the Numbers (PPT)

        Download COVID-19 Lesson Plan #1 Bundle

        Athletes for COVID-19 Relief PPT

        COVID-19 Lesson Plan #2:  Industry Response

        COVID-19 lesson plan #2 will help guide learning relating to the sports and entertainment industry’s response to the health crisis, covering concepts like ethics, community relations and athlete/entertainer foundations.  This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • COVID-19 Industry Response by the Numbers (PPT)

        Download COVID-19 Lesson Plan #2 Bubdle

        Lesson Plan Nascar

        Lesson Plan: Understanding Sponsorship (NASCAR)

        With this guide, students will gain an understanding of the concept of sports sponsorship. 
        This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • NASCAR Sponsorship Activity (Student) (PPT)

        Download Understanding Sponsorship Lesson Plan Bundle

        Stranger Things Lesson Plan

        Product Placement Lesson Plan: Product Placement (Seeing Stranger Things)

        With this guide, students will learn about product placement in the popular Netflix show, Stranger Things. This lesson plan bundle includes:

        • Activity Packet (Student)
        • Lesson Guide (Teacher)
        • Product Placement: Seeing Stranger Things (PPT)

        Download Product Placement Lesson Plan

        SportsBiz Madness Case Studies

        SportsBiz Madness Case Studies

        Copies of all four case studies from this year’s SportsBiz Madness Case Study Competition are now available for free. Each year, our competitions are open to all Education Resource Center paid subscribers.

        • Case Study #1 – Minor League Baseball Promotions Plan
        • Case Study #2 – Olympic Games Sponsorship
        • Case Study #3 – Advertising Campaign – New Balance
        • Case Study #4 – Target Marketing – PGA Tour

        Download SportsBiz Madness Case Studies

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